|I removed the account name because who this is from really isn't that important.|
It's the poor message that he was trying to use to sell his product.
Today I received the most low energy, passive-aggressive request in a DM on Twitter to go watch and support someone's movie and I was like...if you're not excited about your movie, why should I be? Why should I care at all?
He basically said that his people forced him to "spam" me with information and to feel free to delete it if I didn't want to be bothered like that.
THAT IS NOT HOW YOU GET PEOPLE TO BECOME YOUR FANS. THAT IS NOT HOW YOU MAKE MONEY!
The same applies to books:
If you are not excited about YOUR BOOK (that YOU MADE and that YOU are trying to sell), no one else will be. SOLID SALES start with energy. Positive energy. That MUST COME FROM YOU.
To get people excited about your book, you must be excited to share it with the world.
Would you buy something from someone who was bored? Someone who was just there, but not really present in the moment? Who was like, "Yeah, I just have this thing I have to sell, I'm not really going to do anything to pique your interest, I just have to give this stupid pitch because my boss is breathing down my neck."?
I can tell you from personal experience, anytime I had that attitude in a sales job, I failed. I barely met daily expectations.
But when I was pumped up, when I was selling something that I was TRULY PASSIONATE about, you betcha I met my sales goes. I met them and then some.
Back in my late 20s when I worked for Godiva Chocolatier (mmmm chocolate!). I was picked to take several huge heavy totes worth of products and sell it at businesses. It was a one day set up of a mini-shop in an office building, essentially, with coffee and samples and a ton of boxes of chocolates to sell.
I sold over $1,000 worth of chocolates in 4 hours. By Myself.HOW?
Well, that's easy. I was super passionate and excited about it.
I talked to every single person that came into the room where I had set up shop and helped them find something for Valentine's Day for their sweetheart.
BECAUSE I FUCKING LOVE CHOCOLATE! (Who doesn't? I mean, aside from those poor unfortunate souls who are allergic to it. You have my sympathies. You really do.)
All you have to do is talk to people, and be passionate about your book. It's really that simple.
You have to be open to meeting new people. You have to be open to finding out what they are looking for and help them get it. That's what sales are all about. And if you find out that the person isn't interested in the genre/type of book that you wrote, you can direct them to one that is. And they'll remember that! And when they run into someone that is looking for something in the same vein that you wrote, they'll recommend it to them. That's one of the key parts of Word of Mouth Sales!
How cool is that?
Look, I know way too many authors that can't bring themselves to promote their product. They feel self-conscious about it. It makes them uncomfortable to give sales pitches of the very thing they spent hours and hours and hours on perfecting before putting it out into the world. They feel like people won't like it, so why bother?They worry that if they do try to sell their work, that all they are doing is bugging people, like that person who sent me the DM on Twitter.
But here's the thing:
You won't sell a single copy if you are not talking to people!
If I go to a convention and sit at a table, and I'm really not in the mood to talk to strangers, I will hardly sell anything. I know this, because I've had several days like that. My energy was closed off. I didn't want to open up and interact and exchange ideas and thoughts and feelings. The end result? I barely sold 2 copies of a book. It was sad, and I felt awful about it.
But when I show up at a convention and I'm feeling great and open and receptive to speaking to people, and it's very clear I'm happy to be there? You betcha that I move copies off that table and put money in the coffers.
It's all about your energy levels.
Being an excited salesman is a skill that authors need to have! We spend all of our time writing, so we know how to craft sentences that convey a feeling of excitement that is full of passion. (If you don't, that's OK! I can show you how! Just keep an eye on this site. More Motivation Monday posts are to follow.)
Even the most extroverted of souls have days where they just don't feel like interacting with others, and that is when they dig deep, find those talents and sales skills that they have honed, and kick back up that energy level and SELL!
Being a good salesman, and writing books that fly off the shelves and convention tables, or selling tons of copies of eBooks online, is not an innate trait that people are born with. Sorry. But it's not.
THE MOST SUCCESSFUL PEOPLE IN THE WORLD become successful after failing and failing and failing, and learning lessons each time they fail. And they study. They study the people in their fields that became successful and learned how they did it, and take something away from those life lessons and then apply it to their own careers. And they keep working on becoming successful. And then, one day, they wake up to see the very results that they have been working so hard to achieve.